The 28th China International Pet & Aquarium Show CIPS opens in Guangzhou, VANPET debuts with new products
The 28th China International Pet & Aquarium Show concluded at the Guangzhou China Import & Export Fair Complex, running from September 10 to September 13, 2024. Henan Huahui Pet Products Co., Ltd., in collaboration with Henan Hanshin Industrial Co., Ltd., participated in the event at booth 10.2-A026, showcasing many new products.
As an important event in the aquarium industry, the China International Pet & Aquarium Show (CIPS) holds a pivotal position and has a wide influence. The recently concluded CIPS 2024 not only displayed the latest products and technologies in the industry but also provided a platform for practitioners to communicate and collaborate, sharing changes in industry trends and offering suggestions for development. Since the reform and opening-up, China has rapidly become the world's most important producer of pet products. The diversification of pet products in recent years has also led to the emergence of advanced manufacturing concepts. People have begun to shift their focus from merely "caring about pets" to caring for their pets' healthy growth and recreational life. Consequently, "puzzle companies" that emphasize the combination of health and entertainment for pets have emerged and rapidly developed domestically and internationally. Notable companies and products with the philosophy of "puzzle care for pets, health for pets," such as VANPET, are adopting the "SEDEX Global Sustainability Concept" in product development. By using eco-friendly materials instead of chemical agents and biodegradable materials instead of industrial products, they enable consumers to care for their pets in a healthier, more environmentally friendly, and sustainable manner.
I believe that in the future, more people will become "environmental enthusiasts," and more companies and brands will embrace the SEDEX Global Sustainability Concept, promoting healthy and sustainable development in both China and the global aquarium industry.
The Rise of Reptiles and Exotic Pets: Bringing a New Experience of Pet-Raising
The reptile pet booth was a delightful surprise hidden within the aquarium exhibition, allowing more aquarium enthusiasts to seamlessly transition into reptile pet care. At this exhibition, we found that, in addition to established reptile brands like Reptizoo and New Pets, aquarium brands such as Biolark and YEE have also launched reptile sub-brands and products, starting to explore the reptile market. Since the feeding habits of aquarium and reptile pets are relatively similar, breakthroughs and innovations from aquarium and reptile brands can expand pet categories, allowing consumers to enjoy the fun of raising novel species. During the exhibition, major e-commerce platforms also shared development trends and strategies for the aquarium and small pet industries from various e-commerce perspectives, providing valuable market insights and guidance for practitioners.
1. Trends in Consumer Groups
① Young: The main consumer group for small aquarium pets on platforms like Taobao and Tmall is concentrated among those aged 18 to 29, with over 70% of aquarium e-commerce users on Xiaohongshu being post-90s, predominantly male users aged 23-35. This indicates that the young demographic is a crucial force in small pet consumption.
② Increase in Novice Groups: The aquarium market is still driven by new customers, with a significant influx of new consumers entering the market. For example, many consumers on Xiaohongshu buy aquarium products due to popular videos and the appealing atmosphere but lack fish-keeping knowledge, indicating a growing novice fish-keeping community.
③ Clear Trend of Cross-Category Pet-Keeping: Over 60% of consumers engage in cross-category pet-keeping, combining fish with reptiles and birds, as well as cats and dogs with hamsters, rabbits, and chinchillas.
④ Enhanced Spending Power: Users' willingness to spend on pets is increasing, with higher purchase frequencies and increased spending per pet. For instance, on Taobao and Tmall, nearly 40% of users purchase a second or third pet, with spending per pet rising by 18%.
⑤ Different Age Groups Show Distinct Consumption Characteristics:
Consumers aged 6 to 17 largely rely on family support to buy basic small and exotic pets, showing great enthusiasm for the market, making them the primary consumer group for the future.
Consumers aged 18 to 39 have sufficient funds to purchase live exotic pets and related supplies, but due to social and family responsibilities, their time and energy investment is relatively limited, making them the main current consumer group.
Consumers aged 40 and above are more interested in rare and expensive exotic pet breeds and prioritize quality over price in related supplies, creating opportunities in the high-end small pet market.
2. Trends in Marketing Mode Innovation
①The Rise of Live Commerce: Live streaming has become an essential marketing method for e-commerce platforms, allowing merchants to interact with fans, enhance IP value, and convert traffic into sales, forming a fan economy. For example, Douyin live streaming acts as both a guide and a platform for disseminating expertise, enabling brand and personal IP promotion through live broadcasts, short videos, and product links.
②Content Marketing Leads: Graphic content stimulates personalized life scenes through quick browsing, helping users identify their needs. Merchants can attract fans and traffic by releasing high-quality content, such as popular posts on Xiaohongshu that resonate with users, like "Raising a vibrant little fish in the office can cure office workers."
③ Focus on Brand Persona Creation: Merchants can create a compelling personal image and enhance their brand influence by posting quality short videos and engaging in live interactions.
④ The Importance of Private Domain Operations: Group chats equate to communities; merchants can cultivate repeat customers through private domains, guiding re-orders and nurturing mature customers.
3. Future Recommendations
1. Suggestions for Industry Practitioners:
Increase investment in research and development, continuously launching innovative products to meet the diverse needs of consumers.
Expand e-commerce channels by fully utilizing the advantages of major e-commerce platforms to increase market share.
Innovate marketing strategies by combining live commerce, content marketing, brand persona creation, and private domain operations to enhance brand awareness and influence.
2. Call to Consumers to Focus on Industry Development: Consumer support and attention are crucial driving forces for industry development. Consumers are encouraged to actively participate in the aquarium industry, contributing to its growth and product innovation, and jointly promoting industry advancement.
The China International Pet & Aquarium Show has provided significant support and impetus for the development of the aquarium industry. By showcasing new products, sharing trends, and offering a platform for communication, it promotes innovation and progress in the industry. We hope readers will follow our official account for more industry information and witness the thriving development of the aquarium industry together.
